Adrian BOTAN
President/Creative Council Europe, Global ECD,
McCann, London

Adrian is Regional Creative Director for Central East Europe at McCann since 2006, Deputy Managing Director and Executive Creative Director of McCann Bucharest, founding member and President of Romanian Art Directors Club, Vice-president of Romanian Advertising Agencies Association.

Adrian studied Architecture & Design in Bucharest in the early 90’s and tried to find a job that was artistic but also had a rational side to it. Later, he found out advertising offers the perfect match and something more: a lot of fun. And so it happened that he started his professional career in 1995 as a designer in a small Romanian design shop. In 1997 he began working for DMB&B (later to become D’Arcy) as an Art Director, where he was half of the team, that won the first ever international Gold and Silver award for Romania in Golden Drum, the Festival of the New Europe.

In 1998, Adrian joined McCann, and never left since then. In eight years as a Creative Director, his team won over 150 awards for creativity and effectiveness, while McCann was six times the Agency of the Year in three national and regional competitions including Golden Drum. In 2007 McCann Romania was mentioned in the Gunn Report’s Top 50 creative agencies in the world.