Creative Director,
The Community, Miami

Raphael Franzini is a Brazilian programmer whose work seeks to subvert technology to turn it into communication. Now working in Miami as the CD of the Community, he was the creative director at ad agency LDC (now Salve Tribal) to oversee projects that help bring brands and people closer together through technology.

He started his career in 2000 coding HTML pages for the news outlet Folha Online. And, despite having a degree in business, Raphael spent many years working as a web developer.

In 2010, he joined the creative department of LDC, where one year later he created Street Art View, for Red Bull. Being brought up in Sao Paulo, a city with a strong street art scene, this is still his favourite piece.

His efforts have been recognized at One Show, D&AD and more, including 15 lions at Cannes and the first FWA Site of the Month for Brazil. In 2013, he helped LDC to become the 5th most creative independent agency in the world according to Cannes Lions.