CEO MENA & Chief Digital Officer EMEA,
Memac Ogilvy, Dubai

Patou is the proud partner of a digital gadget man, not too horrible step-mum of an 'all-ways-on' teen and an in-love mummy of a 6-year old digital native whose favourite pet is a virtual one.

She is also the living proof of Ogilvy's reputation as a true, active network. In her 22 Ogilvy-years she has worked in Brussels, Paris, New York, London, Cape Town and now Dubai!

After getting her feet wet in direct & relationship marketing at OgilvyDirect Belgium, she became the Benelux Direct & Online Communications Manager for Microsoft in 1995. She returned to Ogilvy in 1998 as the European Integrated Client Service Director for IBM Software, based in Paris. In 2000 Patou became Ogilvy’s first Global Knowledge Manager in New York. Under her guard Ogilvy’s intranet became an invaluable resource for employees in 474 offices around the world. In 2003 Patou joined the Ogilvy EAME team as the region’s Digital Leader. She continued this role from South-Africa and combined it the following 3 years with that of Ogilvy Cape Town’s Customer & Digital Strategy Director. After her return to London, she was promoted to EAME Chief Digital Officer with a remit to implement the Digital@Ogilvy strategy she established, to lead the digital community and capabilities across Ogilvy disciplines and to help Ogilvy’s key clients transform to become 21st Century Marketers. She is also a member of the OgilvyOne Worldwide board.