Chief Creative Officer & Co-Founder,
Inbrax Chile, Santiago

Pancho González studied advertising in the “Universidad de Santiago” with additional Business Administration studies, currently coursing an EMBA, Berlin School at Steinbeis University. He has worked in the best Chilean advertising agencies (Ogilvy&Mather, IDB/FCB, Lintas, adn/Y&R, Wunderman, BBDO, RNL) and currently Chief Creative Officer at Inbrax Chile.

He has been judge at major worldwide advertising festivals, including Cannes, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, Grand Jury at Cresta, FIAP, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica, Bestadsontv and Achap (Chile), among many many others and was the first Chilean to chair the jury of the AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, United States, Korea and all Chilean universities that dictate advertising career. Also, Associate Member of IADAS (USA) and Mentor at Red de Mentores (Chile).

With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Epica Awards, Cristal Festival, Creativity Awards, Cresta Awards, Fepi, Eagle Awards, AdStar, IAB, Achap, Archive, AdAge, Bestadsontv, Caracol de Plata, Mags, Caribe, Premios Queveo) and been director of the Chilean Creative Circle, is one of the most influent creatives in his market. Located in the top 10 worldwide creative raking by Bestadsontv (2009-2015), ranked number 2 overall Chilean creative directors at Lüerzer's Archive 2015 and Adlatina ranked his agency Chilean Top Ten at Crema Ranking 2014.

Throughout his career he has worked with brands like Cencosud, Domino's Pizza, 3M, Jumbo Hypermarkets, Duracell, Sony Ericsson, BancoEstado, Amnesty International, Natura, Movistar, Blockbuster, Publimetro, Unilever, KFC, British Airways, Bata, Tramontina and Parmalat, among others.

Last year:
He had the honor to judge at the Executive Jury of New York Festivals (USA), Mercury Awards (China), Cresta Awards Grand Jury (USA), Communicator’s Awards (USA), Effie (Chile), Mentorship at Torch Awards (USA), Webby Awards (USA), Wave Festival (Brazil), Mercury Awards (USA), Speaker at Miami Ad School (Brasil), W3 Awards (USA), Web Awards (USA) and Cristal Festival (France).