Founder & CEO,
Deepend, Sydney

Matt Griffin is the founder and Chief Executive of Deepend in Australia, the highly awarded, digital brand communications agency with offices in Sydney and Melbourne.

With over 15 years experience in the design and interactive media, Matt was an active participant in the formative years of the digital communications industry, gaining valuable experience with Deepend in London, before setting up Deepend Sydney in 2000.

Matt has worked with a wide range of clients and industry sectors, including pioneering campaigns for British Telecom, BigPond, Nokia, Seafolly, Nickelodeon, Lion Nathan and Foxtel.

Under his management, Deepend has grown into a fifty person strong digital agency, with a diverse and talented team of account managers, designers, technical developers and film producers; although he still has a hands-on role offering key strategic insights and management across all client work.

An industry representative, Matt has been on many interactive panels and award juries both here and internationally, including the Interactive Marketing and Advertising Trends (iMAT) committee, the Internet Advertising Board (IAB) awards, Creative Standard Awards (CRESTA), the New York Clio Awards and the London International Advertising Awards (LIAA) and the Australian Writers and Australian Writers Art Directors Awards (AWARD).

Matt’s vision for Deepend is to continue pushing the boundaries to remain at the forefront of design and technological excellence, and to help further Australia’s reputation for world class digital communications.