Chairman, Perfect Fools / hasan & partners,
Helsinki, Stockholm, Amsterdam

Ami is the Chairman of digital agency Perfect Fools, located in Stockholm and Amsterdam, and of ad agency hasan & partners, which is based in Helsinki and Stockholm. A true entrepreneur, Ami has started and built several agencies and later sold them to international holding companies. He together with his partners bought hasan & partners back from IPG less than four years ago. The agency was then 30 people and now they have five companies in three countries and a headcount of 150.

As well as receiving many industry awards, Ami has served as juror on a numerous awards shows including twice in Cannes Lions, twice in Clio Awards and twice in The Cup of International Advertising. He has been jury president in Eurobest, Moscow International, Golden Drum and Golden Hammer. He has been a permanent member of the Cresta Grand Jury since 2005.

“I love award juries. In a few days you get a great cross section of all the best ideas and best work produced in a year. It’s always an inspirational experience and especially now - with all the hype around different flavours-of-the-month, algorithms, data, technology - a great reminder of why we are in this business in the first place. To tell great stories thru beautifully executed ideas and inspire and influence people.”, Ami says.

Ami was Cresta's Grand Jury President in 2015.