Judite MOTA
Executive Creative Director,
Y&R, Lisbon

Born in Santarém a small town near Lisbon Judite has a degree in Journalism by Universidade Técnica de Lisboa. She started as a copywriter at DDB but could as easily have been a journalist had a placement at a newspaper appear before that opportunity at DDB. Maybe it was meant to be, because she has never left ad agencies ever since, working also at O&M and Y&R, Nova, Bates/Redcell and back again to Y&R. Awards include Cannes, Eurobest, Epica, Cresta, New York Festival, London Festival, Montreux, Fiap as well as Clube de Criativos de Portugal. She has also been in many jury panels around the world. She has two sons and a passion for travelling to faraway places. And after all these years she still finds it strange to write about herself in the third person...