Executive Creative Director,
Aspac Creative Communications, Manila

"Advertising can do things that politics or other systems can't." More than ten years ago, these were the words of a reckless girl, Masako Okamura. Masako is the first Female Creative Director at Dentsu and the pioneer among women. Once a week, Masako lectures at a university.

Masako’s works are recognized in many awards, including Cannes, Clio, Spikes, London International Awards and AdFest. She has judged for Clio, YoungGuns, AdFest, Cannes, Mediaspikes, One Show, NY ADC and many regional awards. Her public service ads for the Ad Council (in Japan and the U.S.) are now put on a schoolbook in France. Other works are for Liberal Democratic Party (for PM Junichiro Koizumi), Toyota, Shiseido, Suntory, Thai Airways International and Shizuoka broadcasting. She was chosen one of the Asian Top 10 Creative Directors in 2007 by Media magazine.

She is a trendsetter who spread the word ‘Kawaii’ in introducing culture of Japan in many countries. Her first book is ‘How to Be a Copywriter’ In 2010 she’s due to publish her second one but she couldn’t make it… She loves wine and football, and didn’t join Cannes 2010 as she devoted her body and soul to writing a daily column about World Cup 2010.

Twitter account: @masakokawaii