President & Creative Director,
Soho Square Coimbra, Caracas

Born in Sao Paulo, Brasil, Publicist, Journalist and Lawyer. President & Creative Director of Soho Square Coimbra; LATAM Director Soho Square and Country Manager WPP Andina.

Previously, WPP Group Manager for the Andean Region. President and Executive Creative Director for Ogilvy & Mather Andina and partner of Ogilvy Group in 141 Venezuela.

Honorary Consul of the Federative Republic of Brasil for Nueva Esparta State in Venezuela. Publicist of the year in Venezuela for 7 years - Publicidad y Mercadeo Magazine.

Founder-Member of Venezuela’s Creatives Association. Honorary President of Peruvian’s Creatives Association. Member of the Board of Directors of the New York Press, Movie and TV Festival. Member of the permanent Grand Jury of the Cresta International Advertising Awards, New York. President of Fundacion Techo, Alcaldía Municipio Chacao, Caracas, Venezuela. Associated Member of Orbicom, Montreal, Canada. Director of Brasil-Venezuela Cultural Institute, Caracas, Venezuela. Ordem de Rio Branco, imposed by the President of the Federative Republic of Brasil.