big shot,
big, Matthews, N.C

Probably best known for creating the California Raisin “Dancing Raisins” campaign, and “Alex the Dog” for Stroh’s Beer, Seth Werner has been an Adweek All Star on three coasts: East, West, and Southwest.

In July of 2011, Seth started a new agency, big (big idea group) where he holds the title of big shot. The concept behind big is that it consists of people who used to work at the 'big' agencies, who can deliver that level of thinking, but for a lot less money, because they are no longer at those big agencies.

Seth is the former Executive Creative Director and Senior Partner in the Charlotte Office of Eric Mower and Associates, where he was responsible for work on Nucor Steel, Domtar Paper, Bojangles Famous Chicken and Biscuits, Charlotte Pipe and Foundry and other accounts throughout the Eric Mower and Associates network.

Prior to joining Mower, he was with Publicis Mid America, formerly the Bloom Agency in Dallas, where Werner held President, Co-Chairman, and Chief Creative Officer titles.

At Publicis he worked on nearly every account in his tenure; including TXU, Nestle, TGI Friday’s, BMW, CellularOne, The Principal Financial Group, the Sixth Floor Museum, and the Dallas Convention and Tourism Board.

Prior to Bloom, Werner was at Foote, Cone, Belding, San Francisco, where he created the California Raisin Campaign. He was at Lowe Marschalk prior to that, working on Stroh’s Beer, Gillette, Citicorp, and Coca Cola products.

Seth Werner is a graduate of Boston University, School Of Public Communication, 1976. And is a Distinguished Alumni of the University.

He is married and has 3 boys, Zachary, Harry and Max. And enjoys golf, and weight lifting. Not to mention creating popular advertising campaigns.