Creative Director,
Mother, New York

Erik is the Creative Director at Mother, New York. Prior to joining the agency, he worked at 72and Sunny. Before that he was the Interactive Creative Director at Wieden+Kennedy and Creative Director at R/GA - named ‘The Digital Agency of the Decade’ where he worked with clients such as MasterCard, McCormick, Microsoft and Impulse. Before joining R/GA Erik worked as a Senior Creative & Creative Director with Swedish agency Farfar for 8 years. Farfar was one of the world’s most successful digital agencies - ranked by The Gunn Report among the top 5 for the last five years, peaking at #1 in 2007.

Erik has has created numerous global, award-winning campaigns and worked with brands like Absolut Vodka, Adidas, Bjorn Borg, N-Gage, Nokia (including the pitch that won owners of Farfar, Isobar, the Global Digital Nokia account), Red Bull, Heineken and a bunch of Swedish brands. Before Erik joined Farfar he worked at awarded agencies Houdini (Sweden) and Dennis Interactive in New York.

Erik has also acted as everything from CEO to janitor of his own company. Erik has as background as a Flash artist/Interactive designer and have studied script development, drama production, motion graphics/design, advertising, media, communication and more.

Erik has been a frequent member of national and international
jurys and he’s held workshops in Cannes and other places. He was also in charge of the Farfar Academy - an education set up with renouned ad school Berghs in Stockholm, Sweden - educating young (digital) creatives and strategists. Erik was also recently shortlisted as Sweden’s most influential digital creatives and in March of 2011 Erik was listed as the 9th best Creative Director in the World.