NORD DDB, Stockholm

Simon Higby works for NORD DDB Stockholm where he has won numerous awards including the DDB networks first ever Titanium lion, a Cannes Cyber Grand Prix, two Eurobest Grand Prix’s, 15 Cannes lions, 2 Gold and 5 silver eggs at Guldägget (Swedish awards) and the Bill Bernbach award for his work on Volkswagen and McDonalds.

He returned to the Stockholm office after a two-year stint at their sister agency DDB Copenhagen where he lead that office to their best ever result at Cannes.

He is a founder of The Fun Theory, a movement that is based on the simple idea that you can change human behavior for the better by making things fun to do. See more at

Simon is also an MBA candidate at The Berlin School of Creative Leadership and a contributor to The Huffington post and Forbes magazine.

Get in touch via twitter @simonhigby