Executive Creative Director,
TBWA\, Copenhagen

Tobias’ first encounter with advertising was while writing his thesis at the University of Copenhagen, quoting Plato and Aristotle to argue that the more adverts there are, the better the world would be. He got a C.

Since then, Tobias has been a copywriter, an agency owner, a creative director and the recipient of honors and awards at Cannes Lions, Eurobest as well as many other Danish and international advertising festivals.

Tobias, being an ECD in a small country with a baffling language and modest budgets, doesn’t really have a motto, but if he had it would be: If you can’t outspend them, outsmart them.