Archival Results 2017

Cresta Awards recognize creativity in the absolute as opposed to the use of a "best of" system applied across a long, and often artificial list of categories and cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Design, Promotions & Incentives, Branded Entertainment, Ambient Media, Direct Marketing, Radio, Crafts and Interactive advertising. A Grand Prix is awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).

The entries were judged on the basis of two criteria only: the originality of the idea; and the quality of its execution. From the 53 countries participating in this year's awards, 26 achieved finalists status. A total of 234 finalists were chosen by close to 80 top creatives.

The pre-selection juries for all competition except for Interactive were held in 7 cities - Budapest, Charlotte, NC, Madrid, Oslo, Sao Paulo, Tokyo and Zagreb. The separate pre-selection Interactive Jury was conducted with 19 jury members hailing from 11 countries.

All finalists were evaluated in early August through early September by Cresta's International Grand Jury of 86 internationally known creative directors, film specialists, graphic artists and interactive professionals. Presiding over the Grand Jury was Yuya Furukawa, Chief Creative Officer, Dentsu Inc., Tokyo. "With the news of Publicis pulling out of award shows, and the rumor about WPP following, awards are at a turning point. There are many issues concerning awards shows but those that are particularly important are: quality of judges, problem of scam ads, fairness of judging, and heavy focus on social issues. All the shows right now seem to be losing their direction and identity. In this context, Cresta has its own unique methods. No discussions. 100% is done by majority voting. It’s one effective way to achieve political correctness. There’s no room for bias, and the healthy judging results prove this. I believe if more new but unknown work are discovered through this judging, the value of Cresta as an award will be even greater", said Mr. Furukawa.

The 25th annual winners showcase was released in the form of a micro-site via All winning entries (78 winners from 15 countries) include film clips and still images along with full credits.

Agency of the Year was awarded to McCann New York with a total of 137 points. McCann Worldgroup was crowned Network of the Year for the second year in a row with 234 total points representing 13 offices.