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2018 Winners
CRAFTS
GOLD Winners
UNITED STATES
(Craft Interactive) - BEST USE OF ADAPTED/LICENSED MUSIC (INTERACTIVE)
MGM Resorts International "Universal Love"
Entrant:
McCann, New York
Agency:
McCann New York
Network: McCann Worldgroup
Chief Creative Officer(s): Sean Bryan
Executive Creative Director(s): Chris Mitton, Nir Refuah
Creative Director(s): Carlos Wigle, Scott Cooney, Benjamin Vendramin, Jesse Potack
Other(s):
Chief Production Officer: Nathy Aviram
Senior Producer: Deb Archambault
Design Director(s): George Katz, David Mashburn
President, McCann NY: Devika Bulchandani
EVP Executive Account Director: Scot Beck
Account Director: Tessa Cosenza
Head of Communications Strategy: David Broad
Director of Social and Mobile: Gemma Craven
Chief Communications Officer: Jeremy Miller
Chief Experience & Marketing Officer: Lili Tomovich
SVP Marketing Strategy: Kate Wik
VP Brand Strategy: Nick Parks
VP of Media: Megan Estrada
Public Relations Agency: Sunshine Sachs
SVP of Public Relations: Jenn Michaels,
Executive Producer, Smuggler: Patrick Milling Smith
Executive Producer(s), Wool & Tusk: Rob Kaplan, Aaron Mercer
Album Artwork and Animation Artwork: Craig & Karl
Animated Video Production: Trollback, New York
Website Production: Your Majesty, Amsterdam
URL: http://agencycases.com/universallove/
SILVER Winners
EGYPT
(Craft Television) - BEST USE OF ORIGINAL MUSIC (FILM, RADIO)
Orange "Now or Never"
Entrant:
FP7/CAI, Cairo
Agency:
FP7/CAI
Network: McCann Worldgroup
Creative Director(s): Maged Nassar
Copywriter(s): Song Writer: Mohamed Ghamrawy/ Copywriters: Akram Negm, Hashem el Soukary
Art Director(s): Shady Allam, Assem Ali
Agency Producer(s): Head of Production: Heba Radwan/ Agency Producer: Moayad el Shennawy, Omar Gawdat, Aslan Tarek
Photographer(s): Batool El Daawi
Production Company: Good People Films
Director(s): Maged Nassar
Cinematographer(s): DOP: Pierre Mouarkch
Post Production: Post and Grading: Lizard/ Colorist: Karim Mira/ Editor: Amr Rabei
Music Company: Music House: Byrdkill/ Music Composer : Wael Alaa
Other(s):
Group Account Director: Sondos Effat
Account Director: Raghda El Maghrabi
Account Manager: Ramy Raafat
Account Supervisor: Heidi Felfela
Head of Strategic Planning: Naila Fattouh
Executive Producer: Begad Omran
Producer: Ahmed Azmi
Production Manager: Mohamed Sabry
Production Coordinator: Engy Emad
Assistant Producer: Ahmed Allam
1st Assistant Director: Amr Berry
2nd Assistant Director: Ramy Naseif
Stylist: Nada Adel
Makeup Artist: Iniaki Maestre
Post Line Producer: Omnia Metwalli
Graphics: Squids Visual Arts
Sound Studio: The Garage
Sound Designer: Hosny Ali
MVO: Ahmed Khoga
(Craft Television) - HUMOR (FILM, RADIO)
Orange "Now or Never"
Entrant:
FP7/CAI, Cairo
Agency:
FP7/CAI
Network: McCann Worldgroup
Creative Director(s): Maged Nassar
Copywriter(s): Song Writer: Mohamed Ghamrawy/ Copywriters: Akram Negm, Hashem el Soukary
Art Director(s): Shady Allam, Assem Ali
Agency Producer(s): Head of Production: Heba Radwan/ Agency Producer: Moayad el Shennawy, Omar Gawdat, Aslan Tarek
Photographer(s): Batool El Daawi
Production Company: Good People Films
Director(s): Maged Nassar
Cinematographer(s): DOP: Pierre Mouarkch
Post Production: Post and Grading: Lizard/ Colorist: Karim Mira/ Editor: Amr Rabei
Music Company: Music House: Byrdkill/ Music Composer : Wael Alaa
Other(s):
Group Account Director: Sondos Effat
Account Director: Raghda El Maghrabi
Account Manager: Ramy Raafat
Account Supervisor: Heidi Felfela
Head of Strategic Planning: Naila Fattouh
Executive Producer: Begad Omran
Producer: Ahmed Azmi
Production Manager: Mohamed Sabry
Production Coordinator: Engy Emad
Assistant Producer: Ahmed Allam
1st Assistant Director: Amr Berry
2nd Assistant Director: Ramy Naseif
Stylist: Nada Adel
Makeup Artist: Iniaki Maestre
Post Line Producer: Omnia Metwalli
Graphics: Squids Visual Arts
Sound Studio: The Garage
Sound Designer: Hosny Ali
MVO: Ahmed Khoga
(Craft Television) - DIRECTION (FILM)
Orange "Now or Never"
Entrant:
FP7/CAI, Cairo
Agency:
FP7/CAI
Network: McCann Worldgroup
Creative Director(s): Maged Nassar
Copywriter(s): Song Writer: Mohamed Ghamrawy/ Copywriters: Akram Negm, Hashem el Soukary
Art Director(s): Shady Allam, Assem Ali
Agency Producer(s): Head of Production: Heba Radwan/ Agency Producer: Moayad el Shennawy, Omar Gawdat, Aslan Tarek
Photographer(s): Batool El Daawi
Production Company: Good People Films
Director(s): Maged Nassar
Cinematographer(s): DOP: Pierre Mouarkch
Post Production: Post and Grading: Lizard/ Colorist: Karim Mira/ Editor: Amr Rabei
Music Company: Music House: Byrdkill/ Music Composer : Wael Alaa
Other(s):
Group Account Director: Sondos Effat
Account Director: Raghda El Maghrabi
Account Manager: Ramy Raafat
Account Supervisor: Heidi Felfela
Head of Strategic Planning: Naila Fattouh
Executive Producer: Begad Omran
Producer: Ahmed Azmi
Production Manager: Mohamed Sabry
Production Coordinator: Engy Emad
Assistant Producer: Ahmed Allam
1st Assistant Director: Amr Berry
2nd Assistant Director: Ramy Naseif
Stylist: Nada Adel
Makeup Artist: Iniaki Maestre
Post Line Producer: Omnia Metwalli
Graphics: Squids Visual Arts
Sound Studio: The Garage
Sound Designer: Hosny Ali
MVO: Ahmed Khoga
FRANCE
(Craft Cinema) - DIRECTION (FILM)
Lacoste "Timeless"
Entrant:
BETC, Paris
Agency: BETC
Network: Havas
Chief Creative Officer(s): Rémi Babinet
Executive Creative Director(s): Antoine Choque
Copywriter(s): Olivier Aumard
Art Director(s): Aurélie Scalabre
Agency Producer(s): Fabrice Brovelli
Production Company: Wanda Production & Academy Films
Director(s): Seb Edwards
Post Production: Mikros
Other(s):
Music Creative Director: Christophe Caurret
Sound Design: Green United Music
Head of Activation Strategy: Julien Leveque
(Craft Cinema) - CINEMATOGRAPHY (FILM)
Lacoste "Timeless"
Entrant:
BETC, Paris
Agency: BETC
Network: Havas
Chief Creative Officer(s): Rémi Babinet
Executive Creative Director(s): Antoine Choque
Copywriter(s): Olivier Aumard
Art Director(s): Aurélie Scalabre
Agency Producer(s): Fabrice Brovelli
Production Company: Wanda Production & Academy Films
Director(s): Seb Edwards
Post Production: Mikros
Other(s):
Music Creative Director: Christophe Caurret
Sound Design: Green United Music
Head of Activation Strategy: Julien Leveque
THAILAND
(Craft Online Film) - HUMOR (FILM, RADIO)
Sure "Capture"
Entrant:
IPG Advertising (Thailand) Ltd., Bangkok
Agency: McCann Worldgroup
Network: McCann Worldgroup
Executive Creative Director(s): Wichian Thongsuksiri
Creative Director(s): Suramanas Juntima
Copywriter(s): Wichian Thongsuksiri
Art Director(s): Suramanas Juntima, Natthawut Chuklunthong
Agency Producer(s): Siriwan Bamrungphol
Production Company: PHENOMENA
Director(s): Thanonchai Sornsriwichai
UNITED STATES
(Craft Cinema) - VIRTUAL REALITY (FILM)
National Geographic "Astronaut Reality Helmet"
Entrant:
McCann, New York
Agency:
McCann New York
Network: McCann Worldgroup
Chief Creative Officer(s): Tom Murphy, Sean Bryan
Executive Creative Director(s): Chris Mitton, Nir Refuah
Production Company: Framestore
Post Production: Tomorrow Lab
Other(s):
President/McCann NY: Devika Bulchandani
Chief Creative Officer North America: Eric Silver
Sr. Copywriter: Peter Sherer
Sr. Art Director: Rick Cohen
Associate Creative Director(s): Ryan Quigley, Andrew Hajjar
Chief Production Officer: Nathy Aviram
SVP, Executive Producer/Innovation: Christine Lane
SVP Executive Producer: Cindi Blondell
Lead Producer/Innovation: Courtney Fallow
Chief Communications Officer: Jeremy Miller
VP/Director Brand Communications: Neena Koyen
Executive Global Account Director: Rob Rawley
VP Account Director: Jennifer Prieto
Account Supervisor: Juliana Cresci
SVP Group Strategy Director: Savanah Brihn
Sr. Strategist: Colin Parajon
Sr. Project Manager: Ethel Jones
Sr. Brand Content Creator: Eric Perini
Brand Content Creator(s): Brett Berman, Aude Cuenod
BRONZE Winners
GERMANY
(Craft Online Film) - CINEMATOGRAPHY (FILM)
Audi on demand Mobility-Service ""Own the experience. Not the car.""
Entrant:
Überground GmbH, Hamburg
Agency:
Übergound GmbH
Chief Creative Officer(s): Jo Marie Farwick
Executive Creative Director(s): Jo Marie Farwick
Creative Director(s): Jo Marie Farwick
Copywriter(s): Jo Marie Farwick, Anna Pramila Meissner
Art Director(s): Stefanie Zimmermann, Kathi Walter
Agency Producer(s): Ute Ressler, Danilo Klöfer
Photographer(s): Kate Bellm
Production Company: EASYdoesit GmbH
Director(s): Chehad Abdallah
Post Production: POP Postproduction GmbH
Music Company: Valentin Hansen
Other(s):
Project Management: Heike Vollmeier
DOP: Jan Prahl
Executive Producer: Sebastian von Gumpert
Voice-Over: Brian Fentress
Sound Design: Plan8
Editor: Farid Martin
Grading: Arri Mitte
JAPAN
(Craft Online Film) - ART DIRECTION (FILM)
NTT Docomo "Enjoy School Days!"
Entrant:
SUN-AD Company Limited, Tokyo
Agency:
SUN-AD Company Limited
Creative Director(s): Eriko Tsuchiya
Copywriter(s): Yoko Katano
Art Director(s): Eriko Tsuchiya
Agency Producer(s): Yoshikazu Nakata,Ryuji Sato,Gen Kimura,Yosuke Fukuchi
Production Company: SUN-AD Company Limited
Director(s): Takuma Aomatsu
Cinematographer(s): Hirotaka Yatabe
Post Production: Mikio Koibuchi(TrunkMotion)
Music Company: Ryo Harada(Lader)
NETHERLANDS
(Craft Web Commercials) - ART DIRECTION (FILM)
WeTransfer "The Bunt Machine"
Entrant:
WeTransfer, Amsterdam
Agency: Doubleday & Cartwright
Executive Creative Director(s): Aaron Amaro
Creative Director(s): Nathaniel Friedman
Art Director(s): Mac Premo
Agency Producer(s): Adam Argersinger
Production Company: Supply & Demand
Director(s): Mac Premo
Post Production: Adrianna Dufay
Music Company: Owen McLean
Other(s):
Founder/EP: Tim Case
EP/Managing Director: Jeff Scruton
Producer: Matt Zion
Basile DP: Joseph Aguirre
End Card: Brand Credits
Creative Agency: Stink Studios
SWEDEN
(Craft Cinema) - BEST USE OF ADAPTED/LICENSED MUSIC (FILM, RADIO)
Cancerfonden "Together against cancer"
Entrant:
KING, Stockholm
Agency:
King
Creative Director(s): Frank Hollingworth
Copywriter(s): Pontus Ekström
Art Director(s): Lotta Ågerup
Agency Producer(s): Markus Ahlm from Colony
Photographer(s): Paul Özgur
Production Company: Newland
Director(s): Sheila Johansson
Post Production: Chimney Group
Music Company: Anna Ternheim
Other(s):
Account Supervisor: Sunit Mehrotra
Planner: Per Wilson
Account Director: Pernilla Berg
Account Manager: Lena Ivarsson
Advertiser's Supervisor: Ulrika Svensson
Producer: Nathalie Cohen
Grade: Max Strömberg/SWISS
Sound Design: Martin Mighetto & Ellinor Nilsson
UNITED KINGDOM
(Craft Music Videos) - DIRECTION (FILM)
Volvo & The Goldman Brothers "Call My Name"
Entrant:
Great Guns, London
Production Company: Great Guns
Director(s): Tal Zagreba
Cinematographer(s): Daniel Miller
Post Production: Robert Moreno
Music Company: The Goldman Brothers
Other(s):
Written & Directed: Tal Zagreba
Director of Animation: Robert Moreno
Executive Producer: Lior Miller
Co-Production Company: Great Guns
Co-producer(s): Laura Gregory, Sheridan Thomas
Aerial Videography: DRONZ
Assistant Director: Boaz Pesenzon
Focus Puller: Eytan Ben-Arieh
Key Grip: Liad Berger
Best Boy Grip: Daniel Kalozski
Art & Props: Anat Glazer
Make Up: Noa Levi
Hair: Sara Ashanti
Editor: Robert Moreno
Post Supervisor: Robert Moreno
2D Animation: Robert Moreno, Alon Richter
Matte Painting: Anna Strebkov
Compositing & VFX: Robert Moreno Color
Grading: Robert Moreno
UNITED STATES
(Craft Cinema) - SOUND DESIGN (FILM, RADIO)
Chevrolet Silverado "Then and Now"
Entrant:
Commonwealth // McCann, Detroit
Agency: Commonwealth//McCann
Network: McCann Worldgroup
Chief Creative Officer(s): Gary Pascoe
Executive Creative Director(s): Bob Guisgand
Copywriter(s): Scott Wolf
Art Director(s): Vic Quattrin
Agency Producer(s): Vanessa Nikolic
Other(s):
Account Director: Bill Wilt
Account Executive: Christie Greiner
Project Manager: Voytek Orlik
Sr. Manager, Global Business Management: Julie Peterhans
Talent Affairs Manager: Stacy Swann
Editor: Graham Chisholm @ Arcade Finishing Studio
Assistant Editor: John Gallagher @ Arcade Finishing Studio
(Craft Television) - SPECIAL EFFECTS/COMPUTER GRAPHICS
Lysol "Protect Like a Mother"
Entrant:
McCann, New York
Agency:
McCann New York
Network: McCann WorldGroup
Chief Creative Officer(s): Sean Bryan & Tom Murphy
Executive Creative Director(s): John Mescall, Priti Kapoor
Creative Director(s): Erin Wendel, Lauren McCrindle
Copywriter(s): Susan Young
Agency Producer(s): Nathy Aviram, Winslow Dennis, Eric Johnson, Dan Gross
Production Company: Framestore
Director(s): Tom Routson
Post Production: Cut+Run Editorial, Framestore VFX , Audio Engine
(Craft Online Film) - BEST USE OF ADAPTED/LICENSED MUSIC (FILM, RADIO)
Mastercard "Can't Judge a Book"
Entrant:
McCann XBC, New York
Agency: McCann New York
Network: McCann Worldgroup
Chief Creative Officer(s): Joyce King Thomas
Executive Creative Director(s): Pete Jones, Joel Rodriguez
Copywriter(s): Joel Lundblad
Art Director(s): Will Gardner
Agency Producer(s): Dave Herman
Production Company: Believe Media
Director(s): Jake Nava
Post Production: Cut + Run, Heard City, Company 3, Jogger NY
Music Company: We Are Walker
Other(s):
Managing Director: Nicolas Guzman
Chief Production Officer: Nathy Aviram
Director, Business Affairs: Danielle Korn
Associate Creative Director(s): Will Gardner, Joel Lundblad
SVP, Executive Producer: Dave Herman
SVP, Dir. Talent Partnerships: Kimberly Kress
SVP, Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Manager Music: Sam Belkin
Business Manager: Ken Krausgill
SVP, Group Account Director: Shaheen Salimi
VP, Account Director: Jesse Lunenfeld
Account Supervisor: Zach Chernes
Social Account Supervisor: Rachael Fogel
Production Company: Believe Media
Director of Campaign, TVC & Music Video: Jake Nava
Executive Producer: Liz Silver
Executive Producer(s): Luke Thornton, Jannie McInnes
Producer TVC & Music Video: Benedict Cooper
Production Supervisor TVC & Music Video: Mark Elliot
Director of Photography TVC & Music Video: Mathieu Plainfossé
Music Company: We Are Walker
Partner, Creative Director: Peter Gannon
Senior Producer: Abbey Hendrix
Assistant Producer: Julianne Wilson
Engineer & Music Editor: Christopher Keyes
Mixed by: Billy Pavone
Mastered by: Adam Gonsalves of Telegraph Audio
Editorial Co: Cut + Run NY
Editor: Gary Knight
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Senior Producer: Marcia Wigley
Flame Company: Jogger NY
Flame Artist: Joseph Grosso
Flame Assistant: Matt Dolven
Flame Producer: Yoko Lytle
Mix Company: Heard City
Mixer(s): Philip Loeb, Keith Reynaud
Producer(s): Sasha Awn, Jackie James
Color Company: Company 3
Colorist: Jaime O'Bradovich
Producer(s): Kate Aspell Carat, Ketchum, Octagon, FRUKT, BMF Media