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2018 Winners
BRANDED ENTERTAINMENT
SILVER Winners
UNITED STATES
(Branded Entertainment) - BRANDED ENTERTAINMENT
MGM Resorts International "Universal Love"
Entrant:
McCann, New York
Agency:
McCann New York
Network: McCann Worldgroup
Chief Creative Officer(s): Sean Bryan
Executive Creative Director(s): Chris Mitton, Nir Refuah
Creative Director(s): Carlos Wigle, Scott Cooney, Benjamin Vendramin, Jesse Potack
Other(s):
Chief Production Officer: Nathy Aviram
Senior Producer: Deb Archambault
Design Director(s): George Katz, David Mashburn
President, McCann NY: Devika Bulchandani
EVP Executive Account Director: Scot Beck
Account Director: Tessa Cosenza
Head of Communications Strategy: David Broad
Director of Social and Mobile: Gemma Craven
Chief Communications Officer: Jeremy Miller
Chief Experience & Marketing Officer: Lili Tomovich
SVP Marketing Strategy: Kate Wik
VP Brand Strategy: Nick Parks
VP of Media: Megan Estrada
Public Relations Agency: Sunshine Sachs
SVP of Public Relations: Jenn Michaels,
Executive Producer, Smuggler: Patrick Milling Smith
Executive Producer(s), Wool & Tusk: Rob Kaplan, Aaron Mercer
Album Artwork and Animation Artwork: Craig & Karl
Animated Video Production: Trollback, New York
Website Production: Your Majesty, Amsterdam
(Branded Entertainment) - BRANDED ENTERTAINMENT
National Geographic "Astronaut Reality Helmet"
Entrant:
McCann, New York
Agency:
McCann New York
Network: McCann Worldgroup
Chief Creative Officer(s): Tom Murphy, Sean Bryan
Executive Creative Director(s): Chris Mitton, Nir Refuah
Production Company: Framestore
Post Production: Tomorrow Lab
Other(s):
President/McCann NY: Devika Bulchandani
Chief Creative Officer North America: Eric Silver
Sr. Copywriter: Peter Sherer
Sr. Art Director: Rick Cohen
Associate Creative Director(s): Ryan Quigley, Andrew Hajjar
Chief Production Officer: Nathy Aviram
SVP, Executive Producer/Innovation: Christine Lane
SVP Executive Producer: Cindi Blondell
Lead Producer/Innovation: Courtney Fallow
Chief Communications Officer: Jeremy Miller
VP/Director Brand Communications: Neena Koyen
Executive Global Account Director: Rob Rawley
VP Account Director: Jennifer Prieto
Account Supervisor: Juliana Cresci
SVP Group Strategy Director: Savanah Brihn
Sr. Strategist: Colin Parajon
Sr. Project Manager: Ethel Jones
Sr. Brand Content Creator: Eric Perini
Brand Content Creator(s): Brett Berman, Aude Cuenod
BRONZE Winners
AUSTRALIA
(Branded Entertainment) - BRANDED ENTERTAINMENT
Audible.com.au "Said I Read You... But I Lied"
Entrant:
Emotive, Tamarama
Agency:
Emotive
Creative Director(s): Andrew Cameron
Copywriter(s): Andrew Cameron, Nathan Burley & Henry Stafford
Agency Producer(s): Tracey-Lee Permall & Cara Logue
Production Company: Emotive
Director(s): Zane Pearson
Cinematographer(s): Andrew Howden
Post Production: Uthayan Selvaraj
Other(s):
Composer: Eden Martin
Audio Engineer: Jorge Vivo
Sound Design: Rumble Studios
GERMANY
(Branded Entertainment) - BRANDED ENTERTAINMENT
Free Democrats "Dark Diaries"
Entrant:
Heimat Werbeagnetur GmbH, Berlin
Agency:
HEIMAT, Berlin
Network: TBWA / Omnicom
Chief Creative Officer(s): Guido Heffels, Matthias Storath
Creative Director(s): Matthias Storath
Copywriter(s): Matthias Storath, Berthold Brodowski
Art Director(s): Felix Steiner
Agency Producer(s): Charlotte Kühn
Photographer(s): Daniel Rosenthal
Other(s):
Chief Strategy Officer: Andreas Mengele
Account Manager(s): Karolin Saak, Elisabeth Treichel, Olga Söderlund
Social Media Manager: Sven Goldbach
Art: Martin Glöckner
Creative Services: Kerstin Kraus
Editor(s) Jonas Schubert , Jonas Harmsen, Berkan Ustalar
Composer(s) Marcel Neumann, Stephan Mortiz @ Mokoh Music
(Branded Entertainment) - BRANDED ENTERTAINMENT
Siemens "artSmellery"
Entrant:
Heimat Hamburg GmbH, Hamburg
Agency: Heimat
Network: TBWA
Chief Creative Officer(s): Mathias Stiller
Creative Director(s): Alexander Kumfert, Patrick Ryffel
Copywriter(s): Josephine Rausch, Alisha Koswig
Art Director(s): Ninja Reith
Production Company: Mantikor Film
Other(s):
Artist: Jorg Hempenius
Project Manager(s): Samuel Pipke, Noemi Engi
Head of Collections/Stedelijk Museum: Bart Rutten
Media Agency: Social Inc.
SPAIN
(Branded Entertainment) - BRANDED ENTERTAINMENT
Santander Bank - 1|2|3 Smart Account "Beyond Money"
Entrant:
MRM Worldwide Spain S.A., Madrid
Agency:
MRM//McCann Madrid
Network: McCann Worldgroup
Chief Creative Officer(s): Miguel Bemfica
Executive Creative Director(s): Jesús Revuelta
Creative Director(s): Lee Tan
Art Director(s): Rafa Merino
Agency Producer(s): Sara Muñoz
Photographer(s): Alex Catalán
Production Company: Producciones Oxígeno
Director(s): Kike Maíllo
Music Company: Josep Villagut
UNITED STATES
(Branded Entertainment) - BRANDED ENTERTAINMENT
Pedigree "The Pedigree Adoptable Mask"
Entrant:
BBDO, New York
Agency: BBDO New York
Network: BBDO Worldwide
Chief Creative Officer(s): David Lubars (BBDO Worldwide), Greg Hahn (BBDO New York)
Executive Creative Director(s): Greg Ketchum, Tom Godici, Tom Markham
Creative Director(s): Greg Gerstner (Senior Creative Director), Banks Noel
Copywriter(s): Vera Keiter
Art Director(s): Delilah Kim
Agency Producer(s): David Rolfe (Director of Integrated Production), Eric Berg (Executive Interactive Producer), Sho Matsuza
Production Company: North Kingdom
Other(s):
Account Team: Sally Nathans, Elizabeth Kelberg, Michael Miles
Director of Strategic Partnerships: Bob Estrada
Director of Platform Integration: Alex Marsh
Producer(s): Marcus Berggren, Sara Andersson
3D Producer: Mathias Axell
Art Director(s): Mikael Forgsren, Jakob Nylund
Developer(s): Sebastian Salonen, Lars Alin
3D: Samuel Lundsten
Illustration/Texturing: Therese Larsson