2018 Winners

BRANDED ENTERTAINMENT


  • SILVER Winners
  • UNITED STATES
  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • MGM Resorts International "Universal Love"
  • Entrant: McCann, New York
  • Agency: McCann New York
  • Network: McCann Worldgroup
  • Chief Creative Officer(s): Sean Bryan
  • Executive Creative Director(s): Chris Mitton, Nir Refuah
  • Creative Director(s): Carlos Wigle, Scott Cooney, Benjamin Vendramin, Jesse Potack
  • Other(s):
    Chief Production Officer: Nathy Aviram
    Senior Producer: Deb Archambault
    Design Director(s): George Katz, David Mashburn
    President, McCann NY: Devika Bulchandani
    EVP Executive Account Director: Scot Beck
    Account Director: Tessa Cosenza
    Head of Communications Strategy: David Broad
    Director of Social and Mobile: Gemma Craven
    Chief Communications Officer: Jeremy Miller
    Chief Experience & Marketing Officer: Lili Tomovich
    SVP Marketing Strategy: Kate Wik
    VP Brand Strategy: Nick Parks
    VP of Media: Megan Estrada
    Public Relations Agency: Sunshine Sachs
    SVP of Public Relations: Jenn Michaels,
    Executive Producer, Smuggler: Patrick Milling Smith
    Executive Producer(s), Wool & Tusk: Rob Kaplan, Aaron Mercer
    Album Artwork and Animation Artwork: Craig & Karl
    Animated Video Production: Trollback, New York
    Website Production: Your Majesty, Amsterdam

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  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • National Geographic "Astronaut Reality Helmet"
  • Entrant: McCann, New York
  • Agency: McCann New York
  • Network: McCann Worldgroup
  • Chief Creative Officer(s): Tom Murphy, Sean Bryan
  • Executive Creative Director(s): Chris Mitton, Nir Refuah
  • Production Company: Framestore
  • Post Production: Tomorrow Lab
  • Other(s):
    President/McCann NY: Devika Bulchandani
    Chief Creative Officer North America: Eric Silver
    Sr. Copywriter: Peter Sherer
    Sr. Art Director: Rick Cohen
    Associate Creative Director(s): Ryan Quigley, Andrew Hajjar
    Chief Production Officer: Nathy Aviram
    SVP, Executive Producer/Innovation: Christine Lane
    SVP Executive Producer: Cindi Blondell
    Lead Producer/Innovation: Courtney Fallow
    Chief Communications Officer: Jeremy Miller
    VP/Director Brand Communications: Neena Koyen
    Executive Global Account Director: Rob Rawley
    VP Account Director: Jennifer Prieto
    Account Supervisor: Juliana Cresci
    SVP Group Strategy Director: Savanah Brihn
    Sr. Strategist: Colin Parajon
    Sr. Project Manager: Ethel Jones
    Sr. Brand Content Creator: Eric Perini
    Brand Content Creator(s): Brett Berman, Aude Cuenod

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  • BRONZE Winners
  • AUSTRALIA
  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • Audible.com.au "Said I Read You... But I Lied"
  • Entrant: Emotive, Tamarama
  • Agency: Emotive
  • Creative Director(s): Andrew Cameron
  • Copywriter(s): Andrew Cameron, Nathan Burley & Henry Stafford
  • Agency Producer(s): Tracey-Lee Permall & Cara Logue
  • Production Company: Emotive
  • Director(s): Zane Pearson
  • Cinematographer(s): Andrew Howden
  • Post Production: Uthayan Selvaraj
  • Other(s):
    Composer: Eden Martin
    Audio Engineer: Jorge Vivo
    Sound Design: Rumble Studios

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  • GERMANY
  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • Free Democrats "Dark Diaries"
  • Entrant: Heimat Werbeagnetur GmbH, Berlin
  • Agency: HEIMAT, Berlin
  • Network: TBWA / Omnicom
  • Chief Creative Officer(s): Guido Heffels, Matthias Storath
  • Creative Director(s): Matthias Storath
  • Copywriter(s): Matthias Storath, Berthold Brodowski
  • Art Director(s): Felix Steiner
  • Agency Producer(s): Charlotte Kühn
  • Photographer(s): Daniel Rosenthal
  • Other(s):
    Chief Strategy Officer: Andreas Mengele
    Account Manager(s): Karolin Saak, Elisabeth Treichel, Olga Söderlund
    Social Media Manager: Sven Goldbach
    Art: Martin Glöckner
    Creative Services: Kerstin Kraus
    Editor(s) Jonas Schubert , Jonas Harmsen, Berkan Ustalar
    Composer(s) Marcel Neumann, Stephan Mortiz @ Mokoh Music

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  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • Siemens "artSmellery"
  • Entrant: Heimat Hamburg GmbH, Hamburg
  • Agency: Heimat
  • Network: TBWA
  • Chief Creative Officer(s): Mathias Stiller
  • Creative Director(s): Alexander Kumfert, Patrick Ryffel
  • Copywriter(s): Josephine Rausch, Alisha Koswig
  • Art Director(s): Ninja Reith
  • Production Company: Mantikor Film
  • Other(s):
    Artist: Jorg Hempenius
    Project Manager(s): Samuel Pipke, Noemi Engi
    Head of Collections/Stedelijk Museum: Bart Rutten
    Media Agency: Social Inc.

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  • SPAIN
  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • Santander Bank - 1|2|3 Smart Account "Beyond Money"
  • Entrant: MRM Worldwide Spain S.A., Madrid
  • Agency: MRM//McCann Madrid
  • Network: McCann Worldgroup
  • Chief Creative Officer(s): Miguel Bemfica
  • Executive Creative Director(s): Jesús Revuelta
  • Creative Director(s): Lee Tan
  • Art Director(s): Rafa Merino
  • Agency Producer(s): Sara Muñoz
  • Photographer(s): Alex Catalán
  • Production Company: Producciones Oxígeno
  • Director(s): Kike Maíllo
  • Music Company: Josep Villagut

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  • UNITED STATES
  • (Branded Entertainment) - BRANDED ENTERTAINMENT
  • Pedigree "The Pedigree Adoptable Mask"
  • Entrant: BBDO, New York
  • Agency: BBDO New York
  • Network: BBDO Worldwide
  • Chief Creative Officer(s): David Lubars (BBDO Worldwide), Greg Hahn (BBDO New York)
  • Executive Creative Director(s): Greg Ketchum, Tom Godici, Tom Markham
  • Creative Director(s): Greg Gerstner (Senior Creative Director), Banks Noel
  • Copywriter(s): Vera Keiter
  • Art Director(s): Delilah Kim
  • Agency Producer(s): David Rolfe (Director of Integrated Production), Eric Berg (Executive Interactive Producer), Sho Matsuza
  • Production Company: North Kingdom
  • Other(s):
    Account Team: Sally Nathans, Elizabeth Kelberg, Michael Miles
    Director of Strategic Partnerships: Bob Estrada
    Director of Platform Integration: Alex Marsh
    Producer(s): Marcus Berggren, Sara Andersson
    3D Producer: Mathias Axell
    Art Director(s): Mikael Forgsren, Jakob Nylund
    Developer(s): Sebastian Salonen, Lars Alin
    3D: Samuel Lundsten
    Illustration/Texturing: Therese Larsson

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