(Magazine)
McDonald's "Fishing Hook"
Entrant: Leo Burnett GmbH, Frankfurt am Main
Agency: Leo Burnett Germany/Thjnk AG
Chief Creative Officer(s): Andreas Pauli, Armin Jochum
Creative Director(s): Benjamin Merkel, Helge Kniess
Copywriter: Christian Urbanski
Art Director: Thomas Koch
Illustrator: Michael Fluhr
