(Promotions & Incentives)
Xbox Design Lab "The Fanchise Model"
Entrant: McCann, London
Agency: McCann London
Network: McCann Worldgroup
Chief Creative Officer(s): Rob Doubal, Laurence Thomson
Creative Director(s): Sanjiv Mistry, Jamie Mietz (EMEA Creative Directors)
Copywriter(s): Jim Nilsson
Art Director(s): Jacob Björdal
Production Company: MRM/McCann, Craft/McCann
Illustrator(s): FOREAL
Other(s):
Head of Strategy: Karen Crum
Planner: Charlotte Walters
Executive Vice President: Rob Smith
Regional Business Director: Sailesh Jani
Account Director: Tom Oliver
Senior Account Manager: Lynne Carter
Account Manager: Charlotte La Torre
Account Executive(s): Sophie Grierson, Alice Parker
Project Director(s): Clare Mann, Mandy Wilson
Senior Project Manager: Paul Gillespie
Head of Design: Dan Howarth
Designer: Gustavo Fernades
Head of Integrated Production: Sergio Lopez (Craft/McCann)
Producer: Doris Tydeman (Craft/McCann)
Editor: Andrew Tusabe (Craft/McCann)
Print Producer: Liam White (Craft/McCann)
Studio Manager: Ellis Faint (Craft/McCann)
Artworker: Nick Cook (Craft/McCann)
Retouching: John Martin, Rob McDonald (Craft/McCann)
Account Lead MRM: David Smith (MRM/McCann)
Senior Project Manager: Craig Cameron (MRM/McCann)
Designer: Dan Miles (MRM/McCann)
Director of Comms, UK & Europe: Jess Byatt (McCann World Group UK)
Producer: Francisco Penedo (Craft/McCann)
Editor: Paul Jenkinson (Craft/McCann)
Junior Project Manager: Anna Curtis