(Craft Outdoor) - PHOTOGRAPHY
Samusocial "Asphaltisation"
 
Entrant: Publicis Conseil, Paris
Agency: Publicis Conseil
Chief Creative Officer: Olivier Altmann
Creative Director(s): Veronique Sels
Copywriter(s): Veronique Sels
Art Director(s): Alexandra Offe
Photographer(s): Marc Paeps
Other(s):
Art Buyer(s): Jean-Luc Chirio, Gael Cheval,
Charly Forin (Elysian Fields)
Account Supervisor: Jean-Patrick Chiquiar
Advertiser's Supervisor(s): Xavier Emmanuelli,
Stefania Parigi (Samusocial)
Account Manager(s): Emmanuelle Henry,
Debora Guarachi
Head of Art: Frederic Royer

(Craft Cinema) - DIRECTION
Hornbach DIY/Home Improvement Superstores "The Infinite House"
 
Entrant: HEIMAT, Berlin
Agency: HEIMAT, Berlin
Production Company: @radical media
Director(s): Woof Wan-Bau

(Craft Television) - SPECIAL EFFECTS/COMPUTER GRAPHICS
Subaru "The Car Parts"
 
Entrant: Markenfilm, Wedel
Agency: Dentsu Inc.
Creative Director(s): Atsuyuki Naito
Copywriter(s): Atsuyuki Naito
Agency Producer(s): Jun Katogi
Production Company: Infected Postproduktion GmbH
Director(s): Timo Schaedel
Cinematographer(s): Carsten Pieck
Post Production: LaFourmi Postproduktion GmbH
Music Company: Michael Fakesch

The 140 page coffee-table book is presented in a very visually unique and spectacular way. 90% of the photographs taken in baking books look extremely alike. We wanted to try something different and present recipes in a totally new fashion. We let ourselves be inspired by high fashion and Japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are present as graphic still-life portraits on a warm and colorful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic Swedish baking recipes everything from small biscuits to large cakes. See all the images and the case film at: http://entries.se/e/ikea/homemadeisbest/


(Craft DM) - ART DIRECTION
IKEA "Homemade is Best"
 
Entrant: Forsman & Bodenfors, Gothenburg
Agency: Forsman & Bodenfors
Copywriter(s): Fredrik Jansson, Anders Hegerfors
Art Director(s): Staffan Lamm, Christoffer Persson
Photographer(s): Carl Kleiner/Agent Bauer
Production Company: Mad In Sweden/Kokokaka
Other(s):
Advertiser's Supervisor: Joel Idén
Account Manager: Ewa Edlund
Account Supervisor: Susanna Fagring
Planner: Tobias Nordström
Web Producer: Eva Råberg
Stylist: Evelina Bratell
Retouch: Henrik Lagerberg/F&B Factory

(Craft Cinema) - DIRECTION
The Metropolitan Police "Who Killed Deon?"
 
Entrant: Abbott Mead Vickers BBDO, London
Agency: Abbott Mead Vickers BBDO
Executive Creative Director: Paul Brazier
Creative Director(s): Martin Loraine, Steve Jones
Agency Producer(s): Rebecca Scharf
Production Company: Mad Cow
Director(s): Simon Ellis
Other(s):
Team: Aidan McClure, Laurent Simon
Exec. Producer: Pete Chambers
Producer: Jonas Blanchard
Editor: Matt Swanpoel
On Line Post: The Mill
Post Producer: Luke Colson
Sound Engineer: Ben Gulvin @ 750mph
Music: Sam Ashwell (Vent) “Shogun Of The Dark”
Grade: Aubrey Woodwiss @ The Mill & Suzy Norton @ The Lab
Online: James Mortner @ The Mill