(Packaging Design)
Dizao Organics "Organics"
 
Entrant: Depot WPF, Moscow
Agency: Depot WPF Branding Agency
Creative Director(s): Alexey Fadeev
Art Director(s): Ludmila Galchenko
Other(s):
Pre-Press: Kurban Kurbanmagomedov

The 140 page coffee-table book is presented in a very visually unique and spectacular way. 90% of the photographs taken in baking books look extremely alike. We wanted to try something different and present recipes in a totally new fashion. We let ourselves be inspired by high fashion and Japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are present as graphic still-life portraits on a warm and colorful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic Swedish baking recipes everything from small biscuits to large cakes. See all the images and the case film at: http://entries.se/e/ikea/homemadeisbest/


(Publication Design)
IKEA "Homemade is Best"
 
Entrant: Forsman & Bodenfors, Gothenburg
Agency: Forsman & Bodenfors
Copywriter(s): Fredrik Jansson, Anders Hegerfors
Art Director(s): Staffan Lamm, Christoffer Persson
Photographer(s): Carl Kleiner/Agent Bauer
Production Company: Mad In Sweden/Kokokaka
Other(s):
Advertiser's Supervisor: Joel Idén
Account Manager: Ewa Edlund
Account Supervisor: Susanna Fagring
Planner: Tobias Nordström
Web Producer: Eva Råberg
Stylist: Evelina Bratell
Retouch: Henrik Lagerberg/F&B Factory