(Direct Marketing)
German Society for Nature Conservation "NABU – Nuclear Waste Mailing"
 
Entrant: Leo Burnett GmbH, Frankfurt am Main
Agency: Leo Burnett Frankfurt
Executive Creative Director: Andreas Pauli
Creative Director(s): Peter Buck
Asst. Creative Director: Albert Schlierbach
Copywriter(s): Sebastian Kraus, Florian Kroeber
Art Director(s): Albert Schlierbach, Daniel Siegl
Agency Producer(s): Monika Nikot
Other(s):
Interactive: Michaela Siegl
Project Manager(s): Schiwa Mehrmann, Bernd Mau, Bahareh Kueppers
Account Director: Hans-Juergen Kaemmerer

(Direct Marketing)
SportScheck "Sporty Vouchers"
 
Entrant: Ogilvy Frankfurt
Agency: Ogilvy Frankfurt
Creative Director(s): Michael Kutschinski, Uwe Jakob,
Dr. Stephan Vogel
Copywriter(s): Christian Urbanski
Art Director(s): Christian Urbanski
Agency Producer(s): Stefan Kriznjak
Photographer(s): Mathias Koehler
Production Company: HMD Druck
Other(s):
Account Management: Katharina Marsenger, Frank Apel
Photo Editor: Christian Urbanski

(Brochures)
Lego "Lego Signs"
 
Entrant: Serviceplan Gruppe, München
Agency: serviceplan
Chief Creative Officer: Alexander Schill
Creative Director(s): Maik Kaehler, Christoph Nann
Copywriter(s): Rudolf Novotny
Art Director(s): Till Diestel

The 140 page coffee-table book is presented in a very visually unique and spectacular way. 90% of the photographs taken in baking books look extremely alike. We wanted to try something different and present recipes in a totally new fashion. We let ourselves be inspired by high fashion and Japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are present as graphic still-life portraits on a warm and colorful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic Swedish baking recipes everything from small biscuits to large cakes. See all the images and the case film at: http://entries.se/e/ikea/homemadeisbest/


(Direct Marketing)
IKEA "Homemade is Best"
 
Entrant: Forsman & Bodenfors, Gothenburg
Agency: Forsman & Bodenfors
Copywriter(s): Fredrik Jansson, Anders Hegerfors
Art Director(s): Staffan Lamm, Christoffer Persson
Photographer(s): Carl Kleiner/Agent Bauer
Production Company: Mad In Sweden/Kokokaka
Other(s):
Advertiser's Supervisor: Joel Idén
Account Manager: Ewa Edlund
Account Supervisor: Susanna Fagring
Planner: Tobias Nordström
Web Producer: Eva Råberg
Stylist: Evelina Bratell
Retouch: Henrik Lagerberg/F&B Factory